“If the thing you wish to do is right, and you believe in it, go ahead and do it!”

- Napolean Hill

Information is not enough. Even though the vast majority of the developed world has unprecedented access to information, we still make bad choices. As a whole we are unhealthy, uninformed, and socially irresponsible.

We do not seek the information we need. The saying “You don’t know what you don’t know” is too true. Before we set about to find important information that should guide our actions, we make split-second assumptions about its non-existence. Moreover, we often have no impetus to seek important information until it is too late.

Our mission is to discover and disseminate important information. Information can be deemed important according to three categories:

  1. Personally useful information that can improve health, financial situation, or life experience.
  2. Socially useful information that lets people act in the best interest of their communities and society
  3. Indirectly useful information that can inspire, motivate, or re-frame mentality







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